Aasheesh brings 25+ years of retail and brand leadership—from launching fashion chains to scaling e-commerce platforms. He consults on how brands should position, price, and be perceived.
Garima brings a designer’s discipline—trained at NIFT, built Saaga from a craft philosophy. She consults on brand identity, aesthetic coherence, and the visual language founders struggle to articulate.
Where does the brand sit today? Where should it sit? We map the gap between current perception and intended position.
We build the strategic framework—positioning, pricing structure, product hierarchy. The decisions that everything else depends on.
Design and storytelling aligned to strategy. Every visual choice reinforces positioning. Every message supports the price.
Ongoing partnership for brands that want sustained clarity. We stay close as the brand grows and decisions compound.
We consult fashion and FMCG brands on brand positioning, communication strategy, pricing architecture, and visual identity direction. We work with founder-led brands who want to build correctly, not just quickly.
Our consulting is rooted in 25+ years of hands-on retail and brand leadership — not just advisory. Aasheesh has launched and led brands across fashion, luxury lifestyle, and e-commerce, which means the advice is grounded in commercial reality.
Yes, provided the founder has clarity of intent. We work with brands at various stages — from early positioning to re-positioning established labels.
We take on a small number of engagements at a time so every brand gets the depth it deserves. We are selective by design.
How do I start a consulting conversation?
A creative house for brands built with meaning, intention, and the patience they deserve.
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